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Social Media in Your Practice
A social media presentation sponsored by the California Society of Pediatric Dentistry (CSPD) and the California Dental Association (CDA). The presentation offered highlights on three different aspects of social media as follows:
“Roles and Risk of Social Media in the Dental Place” was presented by Conor McNulty and Carla Christensen of the CDA and provided guidelines for the use of social medi; which site should be used, how your posts should be managed and how to generate positive reviews. Go to http://prezi.com/nb2vrfekceds/cspd-091412/ to learn more.
“Crisis/Conflict Management” was presented by John J. Sillis, an attorney with the law firm of Zaro, Sillis & Ramazzini. John used case studies to illustrate behaviors to avoid, those to foster and how social media is used to defend dentists. Email John at jsillis@zsrlip.com for more information.
“Reputation Management” was presented by Chris Brubaker, a principal with Demandforce, a company that can help with your practice’s online presence. Contact Chris at cbrubaker@demandforce.com for more information on his presentation.
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